MEMENTO MORI – SENIOR THESIS
"Remember Death"
OVERVIEW
The summer before my senior year of college, I decided to give myself a challenge.

Approaching my senior exhibit, I wanted to do more than simply print out my portfolio of work and put it in a gallery. This had been done before and would have completely satisfied the requirements of the class. But, unlike other programs, graduating seniors at my college get an entire gallery to themselves for up to two weeks. That was an opportunity I wanted to utilize to its fullest potential.

So, I set out to create something new. Something that would give me experience doing the kind of work I wanted to do after graduation. It had to be creative, compelling, and guided by the concept no matter what.

What resulted was Memento Mori–a conversation about death acceptance masquerading as a coffee shop brand identity.
Announcement poster for my exhibit that I put up around campus as well as at local coffee shops
Announcement poster for my exhibit that I put up around campus as well as at local coffee shops
At the outset I had three goals:
1. Create a consistent brand identity system that never wavered in reinforcing the concept
2. Generate meaningful conversations and thought about death acceptance
3. Raise the bar for future senior exhibits
Coffee Bag System
With this system, blends would use the red brand colors for typography since these would be the products sold most often. Single-origin blends would utilize the blue brand colors for typography to set them apart. Printing these onto actual coffee bags was one of the most fun (and most infuriating) challenges I've had while printing something.
Posters
Two pieces of writing have been instrumental in my own thoughts towards death acceptance. I made these both into posters that hung in my exhibit, and between them the poster I created that visually captured Memento Mori most succinctly.
Mary Oliver Poem Poster 17x23
Mary Oliver Poem Poster 17x23
Love and Death Poster 17x23
Love and Death Poster 17x23
Alan Watts Quote Poster 17x23
Alan Watts Quote Poster 17x23
Menu
My ideal menu for a coffee shop
My ideal menu for a coffee shop
Art Posters | Curated Playlist
 A last minute addition to the exhibit was a playlist. Continuously playing during the hours the exhibit was open, the songs range from upbeat to reflective, somber to energetic. I created a poster highlighting the phrases in each that were important to me and that I felt captured the overall tone of the brand.
Social Posts
In the days leading up to the exhibit, I posted to my social channels a song from the exhibit playlist, as well as some small updates regarding the process and when it would open. 
Exhibit Photos and Explanation Posters
Below you can read more about the thinking behind the exhibit and what I wanted to accomplish with it. These pieces were printed out and hung in the exhibit as well. I had some great conversations about death acceptance with faculty and fellow students as a result of this exhibit and am proud I accomplished what I set out to do with it. 
Curated Vinyl - First Days of Spring was especially relevant
Curated Vinyl - First Days of Spring was especially relevant
Curated Book Selection
Curated Book Selection
Initial Exploration (Unused)
I put a lot of hours into these illustrations and initial logo. But, at the end of the day, they didn't reinforce the concept.
Logo Exploration
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